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iCop Email Sender
Once we have completed our assessment, including a review of your mailing practices and that you meet the requirements for listing, your information
will be registered in IADB, including your status as an
iCop member, designating you as an iCop Email Sender.
iCop Email Sender Listing Requirements
* A member in good standing of iCop.
* You must have all certified domain(s) hosted on
iCop Hosting, or have total control of your own email server. To see what you get: MORE >>>
* You must not send unsolicited bulk email.
* Mailings originate from a dedicated static IP address
which you control.
* In the case of one to one mailings by the member, the
recipient has a pre-existing business relationship with you
where the person has expressly agreed to receive emails
containing individualized content specific to his or her
business account with you, such as e-statements, e-bills,
travel itineraries, transaction confirmations, etc.
*** In the case of mailing lists administered by the member,
you must have the recipient's consent before doing any
mailings. For the purposes of an iCop Email Sender, consent
means the recipient after subscribing has been sent a
confirmation notice as described in accordance with the
Best Current Practices stipulated by the Internet
Engineering Task Force in RFC 3098. Also, the recipient must be
able to withdraw his or her consent at any time.
* Where mailings contain advertisements, you must post a
clear and conspicuous notice to consumers at the point of
subscriber acquisition, advising potential subscribers that
the publication or one to one mailings routinely contains
advertisements.
* All mailings must include your company or business name,
postal address and telephone number.
* You must have a comprehensive privacy policy posted on
your web site that accurately reflects your business
practices. Although not required, it is suggested you
include a link to your privacy policy in all mailings.
* You must not use falsified, misleading or deceptive
information in either the message header or subject line of
any mailings, nor otherwise seek to misrepresent the
purpose and message content of any mailings.
* You must have a removal policy for repeatedly bouncing
email addresses (the IADB rules applicable to bounce
management are acceptable) and an average bounce rate of no
more than 5% for mailings to any given mailing list.
* All messages sent must include a functioning opt-out
mechanism and you must honor opt-out requests as
expeditiously as is technically feasible.
* Email marketing campaign providers: users
of your service may not import lists without either: (i)
re-verifying to ensure consent; or (ii) in the case of
importing lists of a new customer, the previous provider
verifies to your satisfaction the list is confirmed opt-in
as that term is described above.
* Your mailings and site terms and conditions must
otherwise comply with all applicable laws, regulations and
rules including IADB rules.
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iCop Trusted Email Sender
Once the assessment process is completed, including that all mailings sent from the registered IP addresses are sent on the basis of being verified opt-in, your information will be registered in IADB, including your status as a iCop Trusted Email Sender.
iCop Trusted Email Sender Listing Requirements
* A member in good standing of iCop.
* You must have all certified domain(s) hosted on
iCop Hosting, or have total control of your own email server. To see what you get: MORE >>>
* You must not send unsolicited bulk email.
* Mailings originate from a dedicated static IP address which you control.
* In the case of one to one mailings by the member, the
recipient has a pre-existing business relationship with you
where the person has expressly agreed to receive emails
containing individualized content specific to his or her
business account with you, such as e-statements, e-bills,
travel itineraries, transaction confirmations. etc.
*** In the case of mailing lists administered by the member, you must have the recipient's express consent before doing any mailings. This means the recipient has validated his or her request to have the specific email address added to a particular mailing list. By verifying the consent and you are able to provide an auditable record of this consent. This process is called verified opt-in. It is understood the recipient may withdraw his or her express consent at any time.
(For more details as to what is meant by verified opt-in and the criteria review Guidelines for proper mailing list management.)
*** Email marketing campaign providers: users of your service may not import lists without either: (i) re-verifying to ensure consent, so that the list is verified opt-in; or (ii) in the case of importing lists of a new customer, the previous provider verifies to your satisfaction the list is verified opt-in as described above.
* The remaining rules are the same as for an iCop Email Sender, beginning with:
* Where mailings contain advertisements ...
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There is no difference in cost between iCop Email Sender and iCop Trusted Email Sender!
Our goal is simply to encourage iCop members to use verified permissions for all mailings. This will enhance your delivery rates, as well as reduce spam complaints, thereby reducing any chances of extra adminstrative costs.
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